TikTok, which is less than ten years old, has emerged as the go-to source for information on current events in politics, fashion, and culture. There will be around 108 million TikTok users in the US by 2024, including millions of driven shoppers and a sizeable Gen Z audience.
These 13 tactics are employed by TikTok's best marketers and creators to help you take advantage of the platform's enormous user base in order to grow your following and sell goods. From fan merch sales to paid subscriptions, there are various ways to make money on TikTok.
Enrol in the Creator Rewards Program on TikTok.
Offer merchandise
Go live to receive virtual goodies.
Partner with affiliates on Creator Marketplace
Open a TikTok Shop
Create in-feed adverts
Gather advice
Provide both off- and on-platform memberships.
Offer unique material through TikTok Series
Develop and market TikTok accounts
Make specific mentions
Invite new users to TikTok
Making money on TikTok and other social media platforms gets easier if you’ve gained a deeper understanding of your target demographic.
The producers who produce original films longer than one minute—the duration that TikTok claims produces the most engagement—are eligible for the program.
You must have at least 10,000 followers and 100,000 video views in the last 30 days in order to be eligible. Your videos must be original and longer than a minute. You must also reside in a nation that qualifies and be 18 years of age or older.
Go to your profile, select the Creator Rewards Program, and then touch TikTok Studio to sign up.
Whether you make dance videos or offer reading recommendations, all kinds of TikTok creators can make and sell merch for their fans.
With a wide variety of print-on-demand companies on the market, there’s a ton of merchandise to choose from. You might sell t-shirts, tote bags, pillow cases, hats, coffee mugs, stickers, or notebooks, all customized to match your channel’s vibe.
Selling print-on-demand products has benefits beyond revenue. Merch helps your fans forge a deeper connection to your personal brand, and every follower who wears your merch spreads the word about your channel.
3. Activate for digital presents.
Livestreaming is a function found on most social networks, but what sets TikTok apart is that it lets fans express their gratitude in real time by exchanging virtual presents for real money. For content creators who want to make money from livestreaming, TikTok's LIVE Gifting feature is one of the most helpful tools available.
Building meaningful interactions with your audience is facilitated by real user engagement. Going live might encourage additional revenue streams since viewers who feel a deep connection to a creative often become personally invested in their success.
A good way to display your products if you make them or sell them online is through livestreaming. Compared to livestreaming on other social media platforms, many e-commerce firms discover that TikTok LIVE attracts more interest from customers.
For example, Dasha Derkach, the creator of Enchanted Scrunch, a hair scrunchie company, noticed a big spike in sales after moving her Instagram social media marketing to TikTok.
She claims, "It has greatly increased our sales." "We received about two orders a week prior to TikTok, and about 100 orders a week after we launched. We now perform TikTok LIVEs practically daily and receive 500 orders a week.
TikTok regularly rolls out new tools to support creators in making entertaining, monetised streams. Check out the airdrop feature, a chance-based gifting effect that allows
4. Partner with affiliates on Creator Marketplace
Through its Creator Marketplace, TikTok offers its creators one of the most creative avenues for financial gain.
In order to pay creators for providing sponsored content, the Creator Marketplace facilitates the connection between companies and producers.
Looking to launch an affiliate marketing campaign? Brands may easily sift through material created by collaborators by perusing the marketplace.
By eliminating the difficulty associated with establishing connections between businesses and influencers, the marketplace functions similarly to an influencer agency.
A comparable network that links creators and brands aiming to increase awareness is Shopify Collabs. Find appropriate firms to sponsor your TikTok content by using both of these tools.
5. Open a TikTok Shop
Having a TikTok shop is another method to monetise your products or affiliate links on the platform. TikTok's in-app shopping tool, Shop, enables business account holders to make shoppable videos and livestreams.
Reduced friction for your audience—they don't have to leave TikTok to learn more about your products—is the main advantage of TikTok Shop.
Use Shop to tag products as they appear in your films. It's an organic approach to get your audience to pay attention to whatever you want to advertise.
To endorse a business and increase traffic to an affiliate partner, you may also include Buy buttons and product details in your post.
You can interface with Shopify if you use it to manage your product inventory.
